Logo- Health +Stranding


Problem: Develop a proposed graphic identity (logo) illustrating the purpose and function of the Health + Stranding Lab with intentions of it being used on print materials, social media and their website.

Solution: With easily recognized depictions of the most common types of whales and dolphins the lab encounters in the Pacific, this identity focuses on the health and study of these animals. The shape of the identity sets the Health + Stranding Lab apart from similar organizations, which tend to be more circular. This identity highlights major aspects of the lab in a straightforward yet approachable way.